Oblique forms should revitalize the tie market – CRAs seeks distribution partner why must ties look so as they look? The trained lawyer and ex-banker Werner began Cabinet to design his ties even years ago. Aimed at changing the classic shape. 40 innovative forms of ties are the result of its development work. All were protected. They should now help the men’s accessory under the brand name of CRAs to new fashion heights. The allure of the draft the new tie has not the classic final with central point.
The first model of CRAs is asymmetrical. The ties end is slanted from left top bottom right. The vertex moves to the left. The angle is extremely sharp. This unique shape is the result of many attempts that followed only a question: How does it work? The tie as inevitable eye-catcher, that is the intention of CRAs. In the development phase was sure very feel the originality, not at the expense of integrity.
The tie had to be different, she could but do not irritate, she should notice only positive. The extraordinary was allowed to not wear the viewing habits. “The final suggestion of form of was therefore: oblique, but very straight forward”, neo entrepreneurs declares Cabinet. Exclusive collection of Italian production, CRAs can be exclusively in the manufacture of TESMA”, produce in Cernobbio on Lake Como. The first CRA collection designed by Cabinet Werner together with Flavio Testa, consists of 60 designs. For CRAs ties woven only processed Reinseiden. They are to cut exclusively by hand. Each piece is unique. The ties consist of only three parts which are sewn with a very fine, very durable thread. As a result, a high level of comfort and durability are guaranteed. A distribution network in the German-speaking is built just for the time being only in the direct sales. Werner Cabinet negotiated partnerships with several fashion labels and big men designers in Austria and Germany. Also here CRAs want to go new ways in the future and Outside the usual opening up distribution channels. CRA is currently offered only in the Austrian direct marketing and the Web shop. And that a declaration of sinnige has cabinet with considerable success, for the Werner: it is well known that especially in times of crisis, sales of ties increases. Because of the current crisis is an unprecedented, we had to offer an unprecedented tie.
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