Deputy Chairman

The best offer advertising of the year 2012 is believable and emotionally experience: REWE convinces with unconventional trade advertising Frankfurt am Main, 11 March 2013. For his campaign of REWE. Live better”awarded REWE the ZMG-best sellers best. The ZMG newspaper marketing award-winning company for the fifth time this year the best offer advertising of the year. With a clear offer, an unmistakable style and a continuous presence, REWE convinced the jury of six experts from the commercial sector. 2012, REWE has content further developed its appearance and the realignment is connected to the previous product advertising. The catchy brand claim REWE.

Live better”makes emotional experience to the company. The campaign puts the customer benefit in the foreground of the communication”, says Marcus Haus, responsible for marketing at REWE. Live behind better ‘ are central themes such as freshness, simplicity, inspiration and conscious life, also in terms of sustainability. The price is for us a proof that our Messages successfully perceived.” In the hearts of consumers after the establishment phase of the new claims is more image advertising the concrete benefits of the brand promise better living”in the center of communication. “In the heart of the consumer”, the prompt speak you make is your life easy “, so the laudatory Dr. Bjorn Jansen, Deputy Chairman of the Board of ZMG newspaper marketing.

With his advertising campaign, the trading companies clearly differentiates itself from the competition. Courage to unconventional customer reach”certified Dr. Jansen also this year’s winner. Because none of the previous image spots is a branch of REWE. Credible, informative and down to Earth close to the customer is supported by continuous media presence. With TV commercials, newspaper ads, radio spots, handouts, posters and advertising on digital channels, REWE covers a wide range of promotional activities. “Effectively the advertising better combines live” emotional image advertising with credible,. informative and down-to-Earth product advertising.

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