These objectives must be spread to all the functions and levels of the organization and must be measurable and folloied constantly, that is, they must be created indicating so that they can be measured and to verify if it is going to the meeting to the attendance of the objectives. An objective example can be continuously To improve the satisfaction of the customer having as indicating the measurement of this satisfaction through a type of research in which if it perceives this satisfaction, that is express for the customer. After carried through the research one verifies the points weak forts and of the research. In the strong points it is applied continuous improvement to satisfy the customer still more and in the weak points the corrective actions are applied so that in a next research these points can be as observed for the customer as satisfaction and not insatisfao.5.3.Responsabilidade, Autoridade and ComunicaoA Direction of the company the responsibilities of each one of the collaborators through a functional organization chart will have to define all and to communicate them it all of the company, and also its authorities starting for the choice of the representative of the direction that independent of its attributions will have to be the link between the Direction and the responsible ones for each process of the organization. This representative will be the responsible one in keeping the meetings of critical analysis at intervals planned assuring its continuous adequacy, sufficiency and effectiveness including the evaluation, together with the direction, the evaluation of chances for improvement and necessity of changes in the system of management of the quality, including the attendance of the politics of the quality and its objectives. For critical analysis it will have to be taken in consideration the auditorship results, feedback of the customer, performance of processes and conformity of products, situation of the corrective and preventive actions, action of accompaniments of previous the critical analyses for the direction, changes that can affect the system of management of the quality and recommendations for improvements.
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