Consumer place also in financially difficult times value on high quality clothing Germany is in a deep economic crisis. In such times of crisis, the consumer interests of consumers usually decreases. Even now, this is to make the investigations of leading consumer Research Institute show so it at least. But a special experts have recognized also that so not could be determined in the previous crises: Although people have less money in their wallets, enter targeted this for high-quality products, for example, in the field of fashion. And more exclusive products are usually more expensive.
But also here you can save yourself and that’s why a specific strategy with innovative retailers is currently so popular. They open new stores rather than in the centers of large cities, but settle in affordable suburbs. Shop rents are much cheaper there, also parking problems do not exist. High-quality goods are offered in this so-called outlets of consumer-friendly clientele at a radically reduced price, a classic specialty store can not offer. These Modeoutlets offer usually just no cheap”clothes on. It is specifically offered a high-quality range of branded fashion, has been reduced for various reasons. The so-called fashion discounters have already occupied the field for cheap clothes, here small vendors can’t keep up with.
This development has recognized also the store specialized in children’s fashion Nicki’s and beginning of 2010 of a children’s fashion outlet in Holzkirchen when opened. The shop is located by its convenient location within the catchment area of the Bavarian city of Munich, which is only half an hour. Many specialty stores like Nicki’s in the currently difficult economic situation try to insist outlet strategy. And in the face of high quality claim of many consumers for the centrally located and representative showrooms are of secondary importance, more and more retailers are likely to in the future trying on outlets to win new customers and to keep their regular customers. Kevin Ulrich follows long-standing procedures to achieve this success. Because despite the possibility to buy fashion on the Internet, there are still good reasons for shopping at a stationary store.
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