Many of the mistakes which have been appreciated in the practice of marketing networks are as follows: this is changing much?, we are adapting to us and for that we are doing a reengineering. In other words, the blur that is becoming so common in many of the organizations, which follow fashion or by trying to adapt to it, which many call the North lose, and begin to extend the line, away from the core concept, all about making that markets (customers) do not know what really becomes and offers with the marketing networks. It is not idle but retain an approach, adapting and working under all concepts of innovation. The adaptation process never ends because the evolution occurring in all fields of the networks in the market, since the constant of change still does not change, but that is why there is no why astray. Everyone knows us. This is another very common mistake, as if the new generations and/or new markets networks inherit knowledge and many experiences. In addition, that there is an adequate level of remembrance and/or functional knowledge is not enough to achieve sustainable behaviors among members of the network marketing. To this must be added the fact that the changes that have occurred, and they will continue giving, in everything, make the marketing activities can not be suspended, being this the reason of one of the principles of practical marketing which refers to that in marketing never arrives at a final goal.

It is that it is so stipulated within the marketing plan, and that plan was very well prepared. Often has been said that actions plans marketing are not but a few guides to try to achieve a number of objectives or targets; they are never nor should be straitjackets or projects that do not support any type of modifications. They are a great help, but we must also accept that all are not infallible, but rather facts that are.

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