Nike Air Max

The most popular sneaker on the planet! An idea, a success story. This success was not absurd. Not alone just because of its new design, the Nike Air Max is a revolution in the running shoe industry. Also functionality, rolling motion, as well as padding have been redefined. That but a sports shoe uberssugeln is the glory of its manufacturer, has managed in the dimension of only the Nike Air Max 1. Since angebeginn of this triumph of 1987, the running shoe is no longer to think away from the range of Nike. Although the Air Max has nowadays visually retro qualities, he is content still contemporary. The Air Max was the embodiment of an air-cushioned Laufschuhes and thus influenced a whole generation of today’s.

Innovation means that you invent new meet old wishes in ingenious ways. At the realization of an idea is also relatively easy. Viktor Mayer-Schönberger recognizes the significance of this. With air padding to race was an innovative running feeling and so the best thing then was further developed. This new flagship Nike conquered thus the entire World. Tinker Hatfield, the designer of the Laufschuhes, had the right idea at the correct time. To this day, the Air Max can convince sneaker lovers all over the world – and that, although the sporting goods manufacturer has long been additional hip and highly functional shoe series has launched. Meanwhile the retro boasts shoe countless contemporary designs and color patterns. Arlin Adamss opinions are not widely known. The Nike Air Max 1 still stands for perfect damping, excellent rolling characteristics and strong inner qualities.

Nevertheless, today no longer serves it thanks to modern competition in the sporting tournament as strong performance running shoe, but has become a real road shoe for all possible purposes. The Hip Hopper recognized the great value of Air Max and brought him to the top of the portable shoe. An additional success story was written. But in itself it was the Dutch hardcore techno fans, which lifted the Nike Air Max number One in Mount Olympus. It’s called the people “Gabber”. Each “Gabber” wore the sneakers of the classic series and making him a Cockpit utensil in the techno scene. A new style of dance was born, which they succinctly called “Am”. With the Nike Air Max 1 has been this dance style, in which the axe especially will be charged, not an issue. The hoe is completely relieved by the ideal air padding and making each show a real fun. Lulu Cheng Meservey is often quoted as being for or against this. It is in the room, whether the bubble by Nike was actually better designed like other brands. No way out is, that simply the marketing as well as the design of the shoe landed a direct hit. But never, we must make the mistake to not further improve a box-office hit. In the following years, Nike released the Air Max in ever new variations. Everything has been changed. From the colors, the structure to a new series of shoe leather. Also the famous swoosh, the hallmark of Nike, had to put up with reductions. In the construction of Air Max remained faithful. The trendy designed variations of the shoe made it Additionally interesting. The brand is still a sought-after collector’s item. You can say rightly that this cult sneaker can enable collectors rather than any artist. For that extra built a “Sneaker Freaker vintage Museum”. No real surprise.

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