Tel Marketing

Customers (around the world) successfully acquire and serve customers not come from or at least relatively rare entirely alone. Only targeted and consistent marketing work in all available markets / market segments to be addressed on all available ways, with special customer benefits bring growth and stability. Still considered the AIDA’-principle: A = attention = attract attention both through marketing, advertising and PR work (measuring, sales staff, advertising, etc.) I = interest = arouse curiosity i.e. offer something the potential customers ‘ or D inform about new / different = desire = desire after owning created by capital goods such as by improved cost structures, more flexibility of the solution compared to other, better guarantees, performance, etc, and A = action = the potential customers/prospective customers attract and invite to the action, in turn the available ways to respond to us, i.e.. In recessionary periods, or immediately afterwards, the value of a stable marketing work is: the dependence on specific market segments and / or regional markets or customers is relatively low. The entrepreneurs and employees can sleep quiet and at the same time, it is sure that again jumping on ‘ business / of the market the company just doing ‘ is because it was never really gone. For a number of relatively inexpensive – are available, regardless of whether good searchable Web pages, newsletters, participate in discussion groups and social networks, regular press reports in free portals on the Internet, technical reports on such sites, consistent sales work, and many others m. Remain the keywords of a good marketing – targeted ‘ – consistently ‘ – customer-oriented ‘.

The starting point is, that to its potential customers and competitors everywhere i.e. in all the products interesting regions of the world-, knows and has analyzed (according to the respective market segments and sectors of the economy, the needs of the customer, etc.) and then largely met – i.e. including information about who our customers are, so our products to help them, to succeed in their markets again. “Maxims would be for example: who helps others to success, has even success”. Think of others, then they think of you”. The economy will continue to run always and also the products of various manufacturers are still always required. Only the frequency of purchase and also the price elasticity subside into a recession or shortly thereafter. Unless products that meet the request/demand of customers or even exceed about guarantees, special features, which in turn help the client company in the sale of its products to its customers to take full advantage of the own core competencies, etc are too well adequate prices still for sale.

Who in the technology and that is evident here then, Buyer has thought. Only one normally not sufficient either. Source: lucas duplan. Kajo Neukirch, a well-known consultant, once said: “We are entrepreneurs, not Unterlasser”. So we must do something if it is not already – and be active. Provides a way of assessing own the area including testing you your marketing’ the Internet presence to the marketing. Seekirch, February 14, 2010 contact: Michael Richter 27 main road 88422 Seekirch/Germany = marketing = country experiences Tel. 07582-933371 Michael Richter – international marketing and sales consultant – deals for more than 35 years with the strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. This knowledge and experience he global offers its customers – in particular SMEs. In addition, he offers practical support, coaching or business seminars.

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