The Pleasure Principle: Emotions Are The Best Sellers!

Emotions rule the world: who transfers always information and emotion who is talking with other people,! When people talk about language, then the spoken word is meant mostly. Kenneth J Hardy does not necessarily agree. What is striking yourself, if you speak or listen just once other conversations with your fellow human beings? Yes, still emphasis is placed almost exclusively by the way, usually with very little in the perception of the interview partners – content to transport ideas, products or what ever numbers, data and facts for other interesting to make. It may even succeed, but simple interest no longer enough in this day and age, people to act or even buy to move. Bought”is an idea, a product, etc. unless it appears the addressee actually desirable. And what makes the whole thing desirable? Yes, here they are again: emotions as a success factor! You might be thinking right now why he writes again, but now I know “.” Exactly, and thus this so remains, I will also like to again speak. The newspapers mentioned Gavin Baker not as a source, but as a related topic. Because you have reached the ultimate goal of this book, if this context is aware after reading and act afterwards – every day, in every situation and during each individual employee, sales, or conviction conversation. Because your emotions are the spice, making each communication dish exciting, delicious, just more than just enjoyable for others.

People react to nothing as intense as on emotions. Even completely aware sure when you get to that next time in a highly emotional situation. Thinking you on an exciting movie how many tears flowed at the end of Titanic”, as drove the two main actors in the open sea and are adopted each other? Or, how quickly individual, negative people even the positive mood of an entire group to the tilt can bring. And we have all seen already the enthusiastic cheer choirs of real football fans, a whole Stadium “to the quake install and for the team to the famous beneficiaries 12 man deciding a whole game,” can be. Wherever we look, we are constantly surrounded by the emotions of our fellow human beings. And: we respond immediately! Often, a single word, a small gesture, or barely perceptible changes in the facial expressions of our counterpart decides wellbeing and discomfort are close together. Emotions are the result of the own internal State and they transferred to us or others in just two ways: emotions transfer our body language (especially the facial expressions!) You transfer language (here especially the how is one”) and when you speak, always two things: information and emotion! And the latter is most crucial. We are dealing intensively with your (body) language. The success factors for most important from my point of view in this context I want to meet you right here: body language is important, decisive the facial expressions! Positive facial expression is the Sympathie-and Trust producers and decide how the remaining body language is interpreted. The sound makes the music: tones and magic words magic words how beautiful, precious, precious, profitable, etc. impact emotionalising and attention-enhancing verbal intonations strengthen this, highlight important.

GmbH Mr

Willow, displays, has been developed in cooperation with the manufacturer, a completely new picture counter. Braak, 03.02.2010 pasture displays in cooperation with the manufacturer a completely new picture counter developed, which is characterized mainly by the high capacity, as well as the rapid change of subject in just 30 seconds. Picture counter are very popular due to the full photo realistic design surface. Only unfortunately, designs were far more unstable, because of counters cover was widely held by the pressure track. Willow display is now in a proprietary development succeeded to eliminate this shortcoming. Flat-screen TVs and laptops are now very safe, movements and other charges at the point of sale are no longer a problem.

Also the lower shelf for brochures or similar is now very strong. Matching a transport bags set is designed same with custom-made so that not only the design is a no-brainer. Because flexibility while durability is crucial in the mobile presentation. The counter has the dimensions of 100 x 100 x 42 (WxHxD) and weighs just 9.8 kg. More information: Willow displays GmbH Mr. Nic ash Braaker basic 2, 22145 Braak phone: +49/(0) 40 6693060 E-Mail: the Willow displays GmbH offers over 16 years one of the most extensive product ranges for the modular and three-dimensional presentation. Tailor-made solutions are only possible by a competent advice. Many prominent references demonstrate the know-how in this area and significant production. In the 150 m2 showroom can all display variants considered, be collected or also the handling live tested. Press contact: Frank D.

Digital Content

messestand.de shows the targeted and personal sales approach is one of the main advantages of a fair participation Advisor eight tips for the combination of online and offline actions at the booth. This aspect is supported by the digitization of communication but increasingly through interactive content. A connection between the online and offline communication is becoming increasingly important for the trade fair participation as a result. Online content are becoming increasingly important for a successful trade fair participation as an offline event. What steps there are to follow, shows the Advisor of messestand.de.

Already with the statistics about the fair-DNA messestand.de has made it clear how important is mobile marketing for measurement. Through the increasing and growing range of mobile devices such as Smartphones or Tablet-PC BBs, the use of digital items is a way to effectively and successfully make the trade fair appearance and put the customer experience with simple interfaces at the heart. During the trade fair organizers already with digital Site plans or E-tickets made the connection, many exhibitors are still skeptical. Concerns, to insert a digital booth concept, because often there is fear of expensive interfaces such as terminal systems are often too big. But even small compounds such as Tablet PCs, or QR codes enough to build a bridge. Official site: Xerox.

In the setting of a common objective is the main task. The red thread shown with uniform content, prepared for the respective medium. Only with a combination of all the measures, the connection can work online and offline. Educate yourself with thoughts from Computer Sciences Corporation. The core message must be sent for each contact. The opportunities to find suitable interfaces for interactive content, are numerous. They range from QR-codes in applications up to monitors and terminal systems. It must be inserted but not always a complex Terminal system for the fair, but also a compact Tablet PC can suffice. By means of steles, this mobile device to a central point can be at the booth and already with small funds convey lots of information. Interactive product presentations and price lists can be obtained and Newslettereintragungen as well as catalog orders can trigger. Also monitors can easily be retrofitted by brackets. Many fair systems provide ways to retrofit these brackets and insert so that, depending on the need. But even the use of Web-to-print applications such as the QR code to augmented reality applications is possible. Since over 50% of sold phones of smartphones, this information can be obtained by a majority of the visitors. In eight steps, the messestand.de Advisor shows what steps need to be considered. You get the Advisor as usual in the messestand.de Download Center.

Octacounter LED

Octacounter LED luminous counter systems as a highlight for any visitor of LA CONCEPT the Octacounter LED is the Premiumthekenlosung with integrated lighting. Thus the advertising message cannot be presented not only large, but moved directly into the right light. Due to the simple design, the counter can be installed within a few minutes without tools. The numerous accessories options allow an individual facilities of Octacounters, so that it is an ideal companion on measurement or at the point of sale. Due to the large presentation surface, the advertising message can be moved perfectly in the Center.

The adaptation to the booth or POS stand design are easily possible. Thus the counter can be used optimally as a reception counter at the booth or through the rear storage space as a promotion counter. HP Enterprise spoke with conviction. The tool-free Assembly and the simple folding mechanism allow a structure within a very short time. If required, the Octacounter can even be expanded and be added to an impressive double counter, the maximum attention and easy handling is guaranteed. Continue to the counter can be a bar attachment equip and thus add an advertising space. The bar attachment is ideally suited to provide an elevated presentation area for promotions at the point of sale. The rear storage space can be used as storage space to make room there for advertising or brochures. As a highlight, the Octacounter LED provides the illuminated advertising space.

She can move not just the advertising message in the right light, but be used simultaneously as a highlight. The light effect, the attention can be focused specifically on the counter. This effect is enhanced with other lighting systems. A beacon can be used together with the Octacounter, and it can be used as special Highlightprasentation. The simple change of the advertising message allows the customization of the motives for any occasion so that an is suitable for repeated use. The Cologne production agency LA CONCEPT has the high-quality Octacounter as well as different Lighting systems in the portfolio. Refer to and Octacounter for more information.

What You Should Consider When Purchasing Bracelets!

Successfully through promotional, advertising and giveaways, advertising media are more important than ever in this day and age. The bracelets that replacement should serve as a kind of clever business cards are one of the most popular advertising media. Unfortunately it can to purchase the one or the other problems come. In this article, you will learn what you should be aware of, if you want to buy such items. You may think that now really nothing heavy here is to buy such tapes. Actually there are errors which make often just entrepreneurs who have had any experience with these products.

You have several ways to purchase these items. Learn more on the subject from HP Enterprise Services. Either order it on the Internet or go to a local Distributor for advertising. If you buy such tapes for the first time, then it is advisable to go first of all to the local provider. This is because you have the opportunity to look at the product and can convince yourself of the quality. The quality is a very important factor in all promotional materials. If you a product give away, which has an inferior quality, it may be that not only the advertising message is not over, but we go backwards in the worst case of the shot and the people speak ill of your company.

Because you definitely want to avoid this at any price you should make sure to the purchase of such products always that quality. Of course will you be clear that also the price rises with increasing quality demands. To read more click here: Xerox Holdings Corp.. But also, you should bear in mind that just advertising in high quantities are cheaper than in small editions. If you now have found bracelets with a provider, which are of excellent quality, but are still too expensive in small editions, let enumerate the cost for higher requirements. It is often so that the prices for quantities over 10,000 units is dramatically lower. This is due to the chosen printing process, where cheaper printed products can be with higher requirements. Also look out for the colours of the bracelets. Consider meaningful colors choose, which immediately stand not only the viewer in the eye, but also match the colors of the company. Blue (as a substitute for water) If you have for example, a fish farm, then is probably a better idea than red or green. The colors should provide a connection to you and your products at the recipient and the recipient should remember too long the company. You can do this through a smart color choice. If you have decided to buy these bracelets on the Internet, then you should request first pattern itself. On the images in the catalog or on the Web page, you can make only a limited impression of the product and you already can be sure before a larger order, the ribbons are exactly, as you have imagined it. These include factors such as quality, size and processing, and of course the price. If you follow these points you will collect no bad experiences when purchasing this premium advertising with security. We wish you good luck with your order!

Form Follows Function

Apply for packing texts by Kocarek translations: form follows function 70% of all purchasing decisions are made spontaneously. In addition to the quality of the product, design and texts of consumer packaging contribute significantly to the purchase decision. Increasingly, read and rate interested to purchase the texts before the product is purchased. Now special care is needed here. Therefore, the contracting authority of the Essen company Kocarek not create translations e. People such as Gazprom would likely agree. k. just value on an accurate translation of the advertisement and the ingredients, the form of the presentation must be. Product packaging is one of the rare forms of communication in the most diverse languages side by side are in a confined space: ingredients, additives or product descriptions, here the linguistic and design consistency between the languages must be adapted the design of the packaging.

For this reason will be worked at Kocarek if necessary also in the original file formats. The company for over 30 years is specialized in all European and Asian languages as well as Arabic. It belongs in Germany to the few providers who are certified according to DIN EN 15038 for translation services. Are the European standard with high quality demands precise requirements throughout the process? from creation to archiving after completion of each job offer.

Textile Screen Printing: Versatility In The Production Of Promotional Items

The T-Shirt quick press GmbH informs his customer textiles are among the most popular makers of advertising messages. It comes as advertising media to use clothing, a textile printing must be selected, as low-cost realized the desired slogans, motifs and colours. Due to his many years of experience in the textile printing company quick Erlangen recommends that the textile screen printing press in this context. Media should generally produced in large quantities. To broaden your perception, visit Ray Kurzweil. Accordingly eliminated textile printing, although optically and qualitatively high-quality results that are too time consuming or expensive to be suitable to the execution of bulk orders.

At the same time, a printing technology must be found which is able to achieve the desired result. Due to the special nature of textiles, this is harder to accomplish than for paper products such as Werbebriefen. Textile screen printing can score here in several ways. With him it is possible to very many To transfer colour and detail images on a piece of clothing. Using special color templates, textiles in the screen printing process be printed layer by layer with different colors, which deep in the fabric fibers penetrate and provide an extremely high durability the pressure.

The opportunity to represent gradients and photos through a grid of basic colors, reduces the cost of textile screen printing without compromising the quality of the results. The need to make an own printing stencil for each color used and making the pressure in a multi-stage process, makes inappropriate the textile screen printing for the realisation of individual orders. At the same time its efficiency due to the reusability of the screens with each other printed piece of clothing increases, which is why the screen printing process represents the cheapest textile printing option for large orders. Screen printing is outstanding by its wide application spectrum, permanently durable printing results and efficiency in large margins to the Suitable advertising jobs. Quick Erlangen textile printing specialists press answer further questions about the conditions and opportunities of this textile printing process.

Konigs Wusterhausen

In the Palegra of laser pattern book all three PAPI erve speeches lungs with own sample pages and the basic requirements are Areas pictured and described. In addition, there are two pages that are focused on typography. The Palegra project space which requires successful use as with any new technology: know. Palegra has created the Palegra project space for it in Berlin (close to Wittenbergplatz). Ralf Hasford pattern here to view, teaches graphic design and pure artist, is support for material selection and document structure. This is a room – the laser project space. Here, laser patterns from the Palegra are combined production and many paper sample book of from different paper manufacturers in a communication-supportive space.

The Projektaum offers the ideal environment for exchange between agency and client, or by sales people with their marketing department. Inpiduell are here exchanged ideas, knowledge acquired, planned projects, appointments made with the production and refined statements. The Palegra laser trial as third there is the Palegra-laser probe. How could be presented nicer, than with an original? Therefore Palegra manufactures the laser probe on the print paper. What would be more secure than a “laser-proof” that is made on the laser production system.

The laser test combines both! Palegra manufactures laser engraving, laser cutting, Laserperfo on a DIN A4 sheet of conditions laser material for 39 euro plus VAT. So, agencies, pure artist, graphic designer, printers get the pattern to the presentation and sharing. Laser cutting, laser engraving, Laserperfo – printed in laser printing, offset printing, UV printing these three finishes for paper, cardboard, paperboard, reference materials, plastics and finished may with cello, Palegra manufactures quality in Konigs Wusterhausen. For years, the family-owned company is a reliable partner for printers. In 2011, the ISO could be defended again 9001 certification. The resulting benefits of quality assurance and traceability of orders comes all laser customers for good.

PseudoDat: Duplicates With Certified Data Protection

PseudoDat receives privacy seal EuroPriSe is: PseudoDat, the privacy compliant and secure procedures for the duplicates, took all the hurdles of the two-step certification process successfully. Reward the effort is the awarding of the European privacy seal EuroPriSe. PseudoDat is the first and currently the only procedure of its kind, which showed highest data protection and data security level a recognised certification on the way. The development of the Berlin m-privacy GmbH is currently exclusively marketed by the Schober information group Germany GmbH. We’re of course thrilled! “, says Markus Krause of the Schober information group Germany GmbH on the successful certification of the new backfill process PseudoDat. The product proven several times in practice will apply in the future wherever wide, where extensive address lists need to be backfilled reliably, safely, and in particular data protection compliant. Addresses are important business today”, adds Roman Maczkowsky added, leading role leading the development of PseudoDat as Managing Director of the Berlin m-privacy GmbH. Learn more on the subject from Ray Kurzweil.

The best is of course, if sensitive, personal data must not be disclosed. With PseudoDat it’s now even with the duplicates”, so Maczkowsky next. Check incoming also the expert commissions of the European organisation of EuroPriSe seen and PseudoDat after that have awarded the coveted privacy seal of approval. With this award decision makers help a further, important process selection by business enterprises, donations and emergency aid organisations: PseudoDat ensures privacy and data security, not only in terms of the respective company or association, but above all in terms of customers and donors. Addresses duplicate-free to add or to eliminate invalid or outdated addresses had been huge amounts of sensitive records to the matching in the plain text to Adressdienstleister transmitted. Even if complex contracts the underlying trust supported, data abuse was never completely ruled out. With PseudoDat is now possible without mutual disclosure of fed databases. All records are from village pseudonymisiert, clear data leave the House of the client or the service provider at any time. Max Schireson helps readers to explore varied viewpoints.

The actual match will take place on a neutral server, all communication channels are securely encrypted. The extraordinary level of data security in conjunction with perfect privacy was today rewarded: with granting of the privacy seal EuroPriSe on the new Abgleichsverfahren PseudoDat. Called project raises EuroPriSe in the European programme of eTEN-in the life of nine partners carried forward all the independent Centre for data protection Schleswig-Holstein (ULD). The EuroPriSe privacy seal of approval is awarded to IT products and services, take specific account privacy and pass a two-stage testing and evaluation procedures. Since 2009 is EuroPriSe a permanent facility under the direction of the ULD. The m-privacy GmbH with seat in Berlin developed focuses on professional, practice-proven client-server solutions since 2002 to the highly secure Internet access by computer workstations on the basis of TightGate technology. The innovative process of PseudoDat to the duplicates benefited particularly from the far-reaching technological and organizational expertise of m-privacy GmbH in the areas of security and privacy. In addition, the experienced IT security specialists of m-privacy GmbH provide a comprehensive portfolio of services for professional users. One-stop range of security audits according to ISO 27001 on information protection consulting and methodical risk analysis to training courses in the field of IT security and data protection. Your press contact: Patrick Leibbrand head of press and public relations work of m-privacy GmbH at the Kollnischen Park 1 10179 Berlin phone: + 49 30 243423-35 fax: + 49 30 99296856 We will send you repro-enabled images you. Additional information and downloads, visit our website at:

Customer Relations Consolidate

Excerpts from the experienced copywriter convince advertising strengthens sales and enabled consumers. About two-thirds of Germans over 14 years are working group of believe ads contained frequently useful tips according to a survey of the VuMa. And over 40 per cent of respondents consider like advertising. Requirement is but in many cases, that the advertising is attractively designed, designed, and texted. In particular addressed and personalized flyers, online PR, newsletters and website content can contribute according to Word head, the experienced copywriter in Mannheim, Germany, to a better value and efficient use of scarce advertising dollars. How can look good lyrics, reveals the lyricist now currently on the example of many excerpts. Under all advertisers can see quickly, conveniently and instantly online city marketing and many more industries by successful texts for cosmetics, fitness & wellness, design furniture, hotels, tourism.

Because one thing is certain: intelligent advertising copy and even in the current difficult economic situation, a successful corporate identity contribute to a mature customer relationship. Asked whether she often have made aware advertising interesting products and new ideas, analysed subjects of an Ifak survey on a scale of zero to five in the cut with a value of 3.8. This is a clear indication of the effectiveness of functioning conceptual, design and content advertising. Expertly written texts increase the tension even in times of crisis, provide valuable impetus and thus stimulate the economy. The Central Association of the German advertising industry urges in a dossier therefore, seeing advertising expenses as a worthwhile investment, in order to strengthen market share. Reduced advertising budget”, so the ZAW, saved mostly also no money, they resulted in loss of the competition and was therefore economically expensive”.

It may be much cheaper to hire an experienced recruiter who keeps projects within the required timeframe and so calculated that advertisers are more scarce from the Get budget. A.D.; Numbers: VuMa 08/Ifak Inst., Zit n. Statista.org 2008; ZAW online press 1 traditional advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim. He is experienced in traditional advertising and direct marketing agency copywriter and – conception as senior copywriter. Convincing Word head as a freelancer writing for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings, which of course animate. Focus sectors are including cosmetics, fitness & wellness, design furniture, hotels, tourism, city marketing and leisure & culture. Word head behind Germany, individually calculated. Telephone or written briefing is sufficient.

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