Reinventing The Crisis

Leading companies are continually looking for new ways to conquer the market. They know perfectly well that the success in the present can be simply the prelude to future failure, and therefore there is no than rest on the laurels. This is a simple lesson that everyone should always bear in mind. Companies such as 3 M, with more than 100 years of history, generated thousands of products (has more than 50,000 references), leading in many of them. Vivek Jetley follows long-standing procedures to achieve this success. 3 M provides time within working hours for its employees develop ideas, as well as funding and the ability to form teams within the company. A similar methodology gives Google many of their ideas, so that 10% of the time is dedicated to the generation of new projects and ideas. Obviously not all are ideas with success, but it is clear that these companies, by multiplying the number of thinking heads, exponentially increase their ability to obtain advantage initiatives. This way of working is also deeply rooted in Japan, where all the workers and especially the base, participate in the generation of ideas that improve productivity and eliminate waste, both in product design and manufacturing process, and provisioning optimization (Just in Time).

The Japanese are very clear that what does not add value should be eliminated. Although this seems common sense, do not usually work this way. However, the crisis is leading companies to rethink many aspects. The cost structure of the company: now all costs look with a magnifying glass, it is eliminating or reducing fixed costs. The way of relating to the market: has happened in many cases of a market where he sold easily, to a market where you have to fight every sale and conquer the consumer.

The Treasury, which has become a fundamental element, resulting in many cases substantial sales prices, and even sales below cost. All these changes that compels us crisis, will allow companies that achieve survive exit strengthened, but they should then continue with these practices, just as they do the leading companies. But at the current time, which is needed more than ever to generate solutions, companies that manage to involve its employees in the same generation can get a decisive advantage.

Google Connections

One of the most important questions at the time of realising a Link campaign building, after one better promotion Web, is where we placed the salient connections of our Web site. Doubt does not fit that stops to favor a good indexing is necessary to have a suitable amount of internal liaisons. The same can be placed in a bar of navigation, or inserted within the same texts of the page, factor that favors the indexing of the internal pages. Some sites that do not fulfill this condition have a good ranking in their main page but as we moved away of the same, the Pagerank of the inner pages decreases. In order to avoid this phenomenon it is precise to assure the navigability the page. The subject of the salient connections of our Web site is of maximum importance, since an inadequate positioning of the same can take to Google to think that we are incurring some technique of black hat, which would end directly at a penalty.

To avoid to place great amount of connections in our footer, neither internal nor external. Some websites extend in the amount of connections in the footer, almost exhibiting sitemap complete. This is highly inadvisable, since Google can interpret that we are incurring stuffing. Much less advisable it is to place to I cheeped of page a great amount of salient connections, since Google could interpret to us as a farm of connections, penalizing ours website. Upon blogs, or constructed with the traditional WordPress or of other ways, it does not agree to place too much amount of connections in blogroll, on the lateral bar. The reasons are the same that those that advises to us not to place too many connections in footer. By regulating, the premise is to limit the number of salient connections, or to apply to them to the attribute not follow.

The rightest way to place salient connections in our page Web without affecting our efforts of positioning Web is by means of the insertion of natural in texts, that is to say not forced connections, and in number even so limited. But, if it decides to offer some type of directory, or a more extensive listing, always it is a good idea to resort to some type of script like e-syndicate, or a directory armed on the basis of Drupal, or other solutions of dynamic pages. And most appropriate it is than the same is in a separate directory, who will have the attribute of nonindex, as we indicate to him to bots by means of robots.txt. The salient connections do-follow of their site must be considered like assets of the page, since an adapted handling of the same through an efficient campaign of construction of connections will constitute a powerful tool of positioning Web. If it has liked this post and wants to place it in its site, can do it without disadvantages, as long as it mentions like source to original Author and source of the article.

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