The Current

Isn’t that Nice? We will use your personal information to deliver targeted advertising, because we have to announce, so it could well be for things that have given us indications that you like. Oh, and you could sell your information to others, so that they can share the opportunity. But at least they have given us the opportunity to receive ads we want to see. One minute. Ads we want to see? Personal information used to determine your preferences and dislikes? Let us be realistic. Nobody wants publicity. And the deployment of an advertising platform and also promoting as something beneficial to a user base isn’t to deceive anyone.

And at the root of the negative impact of this platform, Facebook has changed some of its policies and made it easier by choosing or exit out of the program. And what about the advertising regular online social media like this? Is it effective? The demographics reduce reliance on impulse? Or are the users of the sites social so concentrated on the content of advertising that are not even recorded in them? Studies have demonstrated that common users trends lean toward this last option. Make click on the rates of visits per page on Facebook (and other social sites) are extremely low. It seems that people are too busy with socializing to even make clicks by impulse. It means that it is not necessary to consider the social media in your online advertising campaign? Not at all.

While there are arguments flying over the power of permanence of Web 2.0 applications, and if we are on the edge of another bubble bursting, that is irrelevant to the current discussion. In the here and now the community works. Advertising can not, but advertising isn’t your only option in these networks. The community works because users feel that you have their interests in mind, and not just yours. The community is about communication, and this could be the best advertising that can be expected.

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