Having Direction

Having as objective main to join arts, produzirartesanato and technology and to reorganize the concepts architectural of the time. Tendocomo concepts the valuation of the machine and the functional rationalism, the Bauhaus, would be of fort and absolute influence to the associated concept the Design Grficovigente. Its basement not only in its proper specialties and theories, comotambm the miscegenation of ideologies of diverse movements as Of Stijl and the oConstrutivismo, had brought the school the concept of flexibility and innovation. seupioneirismo in establishing a new pedagogical concept, that defended radical amodernizao of the life in racionalistas bases, was revolutionary napoca. (DESIGN BRAZIL, 2009) In its fourteen years deexistncia, the School of Bauhaus passed for three different stages: the faseexpressionista (1919 – 1927) in Weimar, under the direction of Walter Gropius, the fasedo construtivista formalism (1927 – 1929) with Hannes Meyer in Dessau and, finally, the phase of the radical rationalism with emphasis in the production architectural (1929 – 1933), under the direction of Mies van to give Rohe, part in Dessau and part emBerlim. (DESIGN BRAZIL, 2009) Having its directed projects it stops the beginning of the rationality, dasimplificao and of the unit between form and function, in order to facilitate to the produoindustrial, taking care of the necessities of the society German.

((MAKKAN, 2009) graphical Odesign in itself, in turn, had as bigger influence construtivistLsl Moholy-Nagy, that defined the typography as a communication tool, that never must have its legibility compromised in function of the aesthetic one, communicating in its more intense and ample form. The passion deMoholy-Nagy for typography and photograph had inspired to an interest of the Bauhausna visual communication that took the important experiments in the unification dessasduas arts. It saw design graphical, mainly the poster, if they desenvolvendoem direction to typophoto. It called this objective integration the word eimagem in order to communicate a message new visual literature.

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