Customer Relations Consolidate

Excerpts from the experienced copywriter convince advertising strengthens sales and enabled consumers. About two-thirds of Germans over 14 years are working group of believe ads contained frequently useful tips according to a survey of the VuMa. And over 40 per cent of respondents consider like advertising. Requirement is but in many cases, that the advertising is attractively designed, designed, and texted. In particular addressed and personalized flyers, online PR, newsletters and website content can contribute according to Word head, the experienced copywriter in Mannheim, Germany, to a better value and efficient use of scarce advertising dollars. How can look good lyrics, reveals the lyricist now currently on the example of many excerpts. Under all advertisers can see quickly, conveniently and instantly online city marketing and many more industries by successful texts for cosmetics, fitness & wellness, design furniture, hotels, tourism.

Because one thing is certain: intelligent advertising copy and even in the current difficult economic situation, a successful corporate identity contribute to a mature customer relationship. Asked whether she often have made aware advertising interesting products and new ideas, analysed subjects of an Ifak survey on a scale of zero to five in the cut with a value of 3.8. This is a clear indication of the effectiveness of functioning conceptual, design and content advertising. Expertly written texts increase the tension even in times of crisis, provide valuable impetus and thus stimulate the economy. The Central Association of the German advertising industry urges in a dossier therefore, seeing advertising expenses as a worthwhile investment, in order to strengthen market share. Reduced advertising budget”, so the ZAW, saved mostly also no money, they resulted in loss of the competition and was therefore economically expensive”.

It may be much cheaper to hire an experienced recruiter who keeps projects within the required timeframe and so calculated that advertisers are more scarce from the Get budget. A.D.; Numbers: VuMa 08/Ifak Inst., Zit n. Statista.org 2008; ZAW online press 1 traditional advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim. He is experienced in traditional advertising and direct marketing agency copywriter and – conception as senior copywriter. Convincing Word head as a freelancer writing for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings, which of course animate. Focus sectors are including cosmetics, fitness & wellness, design furniture, hotels, tourism, city marketing and leisure & culture. Word head behind Germany, individually calculated. Telephone or written briefing is sufficient.

Blogs – The New Money In The Internet?

How you successfully can make almost anyone with Web logs in the Internet money she knows and at international level you weblogs could prove long their skills in a variety of variations. Now, more and more Germans put on the new way of making money on the Internet. But even if the idea seems promising, is here not all gold that glitters. Certainly a concept that can work behind the weblogs, but many newcomers underestimate the effort that lies behind such a blog. The blogs could become a quick source of money in the sense of the people in the truest sense of the word. Would you secure the existence or a successful side income with a blog, you need but also the necessary Know-How.

Also the guidance or step are instructions on the Internet often no adequate help. Ranging from the correct topics about search engine optimization, to the integration of possible sources of money towards the successful weblog is long and especially Rocky. The most German bloggers already give up after a few weeks. Also needed an appropriate time window, until you can really count with the first revenue. This will require a very high degree of stamina and ultimately perhaps even optimism. A weblog only brings revenues if you intensively dealing with the topic. Comparing the figures from Germany that the United States can be seen very clearly the differences.

Therefore most German weblogs are a nice gimmick, but they have very little to do with a commercial source of income. But the exception proves the rule, after all, and so there are some bloggers who have appropriate revenue in Germany. But how do you make your own Web log now to the effective source of income? First you must be aware, that there is no fixed recipe to bring a weblog and to achieve the corresponding revenue. Needs here at typically a huge dose of individuality and real expertise. First, the correct topic must found for the weblog that, cares least, what one experiences the livelong day. As a next step you must deal intensively with the design and the implementation of the own blog. This includes not only the appropriate design, but ultimately also the necessary functions, for example, readers of the blog to the join and comment to move. Weblog is only online, you can concentrate fully marketing. This is no longer just about the posting in various forms, search engine optimization can be counted as a rule to this area. Both are work areas, which are of great importance for successful blogging. But also the regularity is essential for the success of the own blog. Only if challenging and informative posts appear regularly and continuously, one can assume also a certain success. Furthermore, the possible source of income plays an important role. Can now also in Germany on the various solutions such as ezPublish, Joomla or WordPress inaccessible back. To see what you can do with a little work from a simple WordPress system, on the homepage of the author. The site contains nearly 80 plugins, all of which can be downloaded for free on the Internet in addition to the WordPress engine. Regards Tobias Knoof digital Infoprodukte.de Tobias Knoof is a media consultant for digital media and deals with the automation of digital business processes on the Internet. He regularly analyzed Web pages from the “Must-Have” and “Get rich quickly” scene and is considered an expert in terms of digital information products. Learn more about Tobias at

Deputy Chairman

The best offer advertising of the year 2012 is believable and emotionally experience: REWE convinces with unconventional trade advertising Frankfurt am Main, 11 March 2013. For his campaign of REWE. Live better”awarded REWE the ZMG-best sellers best. The ZMG newspaper marketing award-winning company for the fifth time this year the best offer advertising of the year. With a clear offer, an unmistakable style and a continuous presence, REWE convinced the jury of six experts from the commercial sector. 2012, REWE has content further developed its appearance and the realignment is connected to the previous product advertising. The catchy brand claim REWE.

Live better”makes emotional experience to the company. The campaign puts the customer benefit in the foreground of the communication”, says Marcus Haus, responsible for marketing at REWE. Live behind better ‘ are central themes such as freshness, simplicity, inspiration and conscious life, also in terms of sustainability. The price is for us a proof that our Messages successfully perceived.” In the hearts of consumers after the establishment phase of the new claims is more image advertising the concrete benefits of the brand promise better living”in the center of communication. “In the heart of the consumer”, the prompt speak you make is your life easy “, so the laudatory Dr. Bjorn Jansen, Deputy Chairman of the Board of ZMG newspaper marketing.

With his advertising campaign, the trading companies clearly differentiates itself from the competition. Courage to unconventional customer reach”certified Dr. Jansen also this year’s winner. Because none of the previous image spots is a branch of REWE. Credible, informative and down to Earth close to the customer is supported by continuous media presence. With TV commercials, newspaper ads, radio spots, handouts, posters and advertising on digital channels, REWE covers a wide range of promotional activities. “Effectively the advertising better combines live” emotional image advertising with credible,. informative and down-to-Earth product advertising.

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