The Snack

Snack exports "succeeds a pilot model of distribution in Dnipropetrovsk, and our directors decided to open branches in other cities and sell our snacks along the same lines. In 2004, in Dnipropetrovsk have already formed a structure, and in 2005 we have already begun to move on and experience accumulated the method by which Western companies have worked. Dnipropetrovsk branch Snack Export can be called a pilot or starting a project that was successful and on the basis of this project began to take shape, our distributional structure in other major cities and regional centers. The original system by which Snack Export worked in Dnepropetrovsk, was poludistributsionnoy: work was done and through the wholesale channel and through Dnipropetrovsk distributors, and only when the first branch, there was a qualitative leap. The company began to prepare and train staff, to bring professional coaches from the sidelines. Success in Dnepropetrovsk instantly affected the increase in sales of snacks, it was a jump tenfold, compared to sales before the branch network. Natural consequence of the transition to a system of its own distribution is that the share of wholesale snack sales began to fall, but sales of snacks through retail have increased so much that it was disproportionate, compared with losses in opte. The problems and market trends The fact that manufacturing companies engaged in distribution (as in the case with The Snack exports) and vice versa – Distributors launches its own brands, due to the fact that the best option for the Ukrainian market, where production and Distribution is in the same hands.

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