Positive Thought

The present work aims at, by means of bibliographical and historical study of the tourism to consider a new vision, established in the methodology of the Historical Materialism Dialtico. A great bibliography lack exists in the area. The tourism, as new field, still little explored in theoretical terms, needs scientific production that it aims at to the transdisciplinaridade in the agreement of the tourist social phenomenon. The pretension does not exist of, for the proper ones interpretativos limits that the chosen methodology places, to deplete the analysis of the social phenomenon, but yes to share concerns concerning the construction of scientific knowing in tourism, and who knows to provoke the generating fidget of search of the knowledge. During all my life, never I could resign me it knowing title, never I could isolate an object of studies of its context, of its antecedents, its evolution. I always inhaled to a multidimensional thought. I never could eliminate the interior contradiction. I always felt that deep truths, antagonistic some to the others, were for me complementary, without leaving of being antagonistic.

It never wanted to strengthen me to reduce to the force the uncertainty and the ambiguidade. (MORIN apud PLENTZ, 2007, P. 90). In this way, it is arisen following question: The matrix of positivista thought wide is used in the scientific production of the Tourism, having given its indeed important contribution. At the same time, it imposes certain determinismo in the production of the knowledge in Tourism, limiting influencing the evolution in the theoretical field, and consequentemente affecting the prxis of the Tourism. The Positivista Thought brought body to the construction and scientific production, but it has that to adjust the methodology of research and philosophical its estimated to the object or phenomenon to be studied, under the risk to fall in the reducionismo, tecnicismo and impoverishment of this. 1.2HIPTESE the Historical Materialism Dialtico is presented as methodology of efficient social research, and to complement in the study of the Tourism as social phenomenon, being able to contribute essentially for its theoretical evolution, consequentemente of its prxis.

Program Different

In a society scholar, the reading and the writing is one of the abilities that the human being must develop, in order to participate of active form in the cultural processes, social politicians and who permeiam in the diverse activities, propitiating the attainment of knowledge and information of the situations and contexts in planetary scale. Ahead of this context she is that we consider the Project: ‘ ‘ In the wings of leitura’ ‘ for understanding the importance of the attended ones to have abilities in what she says respect to the reading, interpretation and writing. This project consists of promoting a greater and pleasant contact of the attended ones of the Program of Eradication of Infantile Work PETI, with the reading of different linguistic texts. The strategy of this work will be the association of the different readings to its social, composed context of activities of intervention, giving possibility to these attended critical, reflective, sensible and practical to a contact with the different types of readings (verbal and not-verbal) and productions of texts, mediating same a one better understanding, identification and interpretation of the linguistic codes encircle that them. Of this form, the reading and the writing today become one of the biggest challenges of the school, since when stimulated of creative form, make possible redescoberta of the pleasure to read, the use of the writing in social contexts and the insertion of the child in the world scholar. Thinking about this context, the Project ‘ ‘ In the wings of leitura’ ‘ one becomes necessary and viable, therefore it intends to foment the reading and the interpretation by means of the diverse literal tipologias..

Regional Hospital

It is clearly that this is important, but the comment of attendance situations suggests a series of other principles and techniques, mainly in a hospital environment. They are necessary simple requirements so that the patient feels itself satisfied as: promptness? desire to help patient to supply service soon; ability? qualification of the human resources and technological; courtesy? education, respect, consideration and cordialidade of the staff whom it deals with the patient; trustworthiness? capacity to fulfill with the fiance’; credibility? reliable transmission and honesty in the treatment with the patient; security? to keep the patient informed in understandable language. 5 PROCEDURES METODOLGICOS 5,1 TYPES OF RESEARCH This study consist of a field research and exploratria with quanti-qualitative boarding, using of the observacional, descriptive and exploratrio method, where in accordance with Gil (2002) the exploratria research, has as main purpose to develop, to clarify, and to modify concepts and bases on the formularization of problems or hypotheses for posterior studies. Already the field research is used as Marcone and LKatos (2000) will be used to get information and knowledge about a problem for which if it looks a reply. 5,2 CITIZENS OF THE RESEARCH attendance in the Regional Hospital of Cajazeiras? 5,3 HRC PLACE AND PERIOD OF the RESEARCH the research will be carried through in the Regional Hospital of Cajazeiras? HRC.

The period of the collection of data will be in the month of May of the current year. 5,4 UNIVERSE AND SAMPLE OF the RESEARCH the population of this study will be constituted by professional users and of the Regional Hospital of Cajazeiras? PB. 5,5 INSTRUMENTS AND TECHNIQUE OF COLLECTION OF DATA the choice of the interviewed ones will be given in random way, considering availability them citizens. Considering the ethical aspects of the research involving human beings, the data will be collected through descriptive statisticians. The instrument used for the collection of data will be the one questionnaire, with semistructuralized script, with closed and opened questions, making use of the digital camera to register through photos thus aiming at, to take care of the objectives of the research.

New Technologies

When transforming citizens into consumers, the mass culture inaugurates, also, the distanciamento of the press with the principles that had given origin to it and marked its trajectory. The advent of the new technologies of the communication had designated new revolution, when offering – for intermediary of the digital medias and all its apparatus, aceleradamente, innovator and renovador – to, before, passive receiver, new perspectives of sharing and management of the information. Currently, we live a more radical, irreversible and paradigmtica revolution, still, brought, mainly, for the almost infinite potentiality of the use? for the good and the bad one – of the Internet. Then, as we could impute (only) to the press the crisis of values of the society contemporary? In principle, crisis can be meant as moment of rupture of the status effective quo for the establishment of new paradigms. In this manner, the crisis of values is installed in the scope of the norms, moral and practical procedures of a society. The crisis, therefore, never she will be Ethical, therefore it is of the scope of the moral. It is fact that the press, of the current times, the media in general – using itself of the universal prerogatives and constitutional of liberty of speech, submitted that it is to the force of the capital, the propaganda and the marketing – leaves gaps (moral) in the fulfilment of its social paper.

The ominous marketing force of the propaganda (more than what the advertising), unhappyly, surpassed the pages of the classified ones, it invaded the miditicas pages and screens, and, exactly the urban space, occupying the place of the notice. But, exactly with this desvirtuamento, if it cannot impute to the press? that, in fact, of free expression nothing it has – the responsibility for the crisis of values because passes our society. Great part of this responsibility has its root in the desvirtuamento of the Politics, mainly, in what it says respect to the public politics in all the government spheres, arrives in port in it of financial and budgetary resources, in the priorizao of related governmental programs to right, to the health and the education. The media does not create, does not invent, not abduz, simply, translates, reflects, divulges practical desires and, before, adopted and circulating in the space of the culture. In this manner, the moral and civic crisis that if installs in the society contemporary comes, over all, of proper it. In fact, the press, really, exempts would assist very to the formation of a people lead to the permanent process of education. The responsible press for its social function could, yes, to help to promote new revolution; the revolution of the critical conscience, the judgment of value, the discernment and the criterion on what it must, or not, to invigorate as ethical principle. Not having this reflection, the colonialismo, the consumerism and the escravismo will continue marking with iron and fire our skin, reflected in aesthetic, but, nor the always ethical ones, parts advertising executives who, to the one propagandear in them, portray, without d nor mercy, our coisificao, divulged and vulgarized, as we are, for the press that does not want (perhaps nor it can more) to assume in fact its social role to take care of to the information lack and an expression right, essentially human. ngela Maria Mirault Rabbit? Doctor and Master in Communication and Semiotics for the PUC of So Paulo

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