Guide People

The use of a celebrity improves the transmission of a message to be able to break through the noise of the communication process. The celebrity brings with it a meaning that brings clarity to the message and publicized product and saves time for advertisers to convey that message to the consumer. Some previous investigations indicate that anonymous models offer demographic information, gender, age, status, but these meanings are relatively imprecise. The famous can offer all these meanings with a special precision. Further, the famous offer a range of meanings for personality and lifestyle that an anonymous model may not provide the same way. Other authors believe that when consumers use products linked to famous people, they get an added value in terms of imagination, aspiration and entertainment and this could be enough to tip the balance in favour of a brand against its competitors. The famous are converts into a model, a reference in the Guide to the consumer, who aspires to be and look like. Since then, this last aspect plays a decisive role and influence in the purchase, by people interested in being identified with the famous know they buy and use articles from those who have achieved success, that recognizes people his identification with those who at the moment have reached very interesting fame the opinion of RumschiskWhen notes, that is necessary to take a number of considerations when choosing which is the character chosen for the campaign, where no doubt the company, company that uses it, that in addition to promoting it, should be fully aware of the segment of the population that will reach the types of consumers who were identified with this publicity, to determine if the investment is really valid.

Specifically, indicates that there is a congruence between this and the brand Announces. This will be essential to make the strategy work. On the other hand side, is essential to analyze the situation of the brand that will be announced to enforce such congruence.

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